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On page optimization is one of the parts in Search Engine Optimization (SEO). On page optimization covers areas which directly impacts on website’s pages. Some of these areas are directly affect the page rank of a website. This makes on page optimization a necessary factor in SEO. Basically it is about making a website search engine friendly.

On page optimization improve websites by modifying its contents and website structure. These contents include Meta tags (Keywords, Description, etc), Header tags, Title tag and Alt tags.

While performing on page SEO, It is advisable to follow guidelines. Mostly we all follow guidelines from Google. Starting with Title tags, when doing on page SEO, title should be keyword rich. It is preferable to start your title with the targeted keyword. Readymade utilities are available in the web market for making appropriate keyword research such as:

• Wordtracker




• Overture




• Google Keyword Suggestion Tool

Coming to Meta tag alterations, one should follow following criteria when need of keyword changing arise:

• Keyword Density: It can be considered as a ration of number of occurrence of a keyword to the total number of words on that particular page.




• Keyword Proximity: This suggests how close we can put two keywords.




• Keyword Prominence: Here one should take care about two same words never came back to back in webpage. For ex. One should not take keywords in this manner “design services cad, cad services”. Here keyword “cad” comes back-to-back. This should be avoided.




• Keyword Frequency: It is the number of times a keyword occurs in a page.

Similarly Header tags and Alt tags are equally important. Ideally one should use deep keywords in those tags. We can get desired results for our website by performing these much on page activities. Our website becomes relevant with mostly searched keywords and improves its ranking.